Key Takeaways From Last Night’s #DadChat With Ted Rubin
December 19, 2014
Take notes, these are really good points for next year!
Social media predictions for 2015 are all over the Internet, and it is no surprise that top innovators are sharing their thoughts across, — well, social media.
Last night, I saw a tweet that mentioned an upcoming #DadChat Twitter discussion with Ted Rubin. I had been familiar with his work from my corporate world days and I knew he would have a couple of interesting points to share.
Although I felt I would be out of place since I am not a dad, everyone was quite welcoming. I had a great time connecting with other parents, mom and dads alike. Below are social media predictions Rubin shared during last night’s #DadChat:
1. 2015 is going to be the year that social becomes more social. 2. Brands are going to start taking back their social from agencies and putting their personal imprint. 3. People are going to realize the changes being made to Facebook are a good thing for those who actually want to do the work. 4. Big Data is going to become Small Data… sifting out what is valuable and using it to enhance the cx (customer experience). 5. The changes made by FB are making it harder for brands to cheat and better for those of us willing to do the work and BE SOCIAL! 6. And here is a BIG ONE for 2015… let’s stop using the word TARGETING in marketing, and start using MATCH-MAKING! 7. Start listening for “moments” — and make it personal! 8. Brands need to attract customers, but breaking through the clutter is challenging. Standout by “Liking” them before they “Like” you. 9. And please… Stop worrying about what’s next and concentrate on delivering what is now!
Additional takeaways on life in general, including parenting tips: – You want to know why people in 40’s – 50’s get social best, when they do, because they have relationship building experience. – But teaching kindness, and #JustBeNice… is something you show by leading by example.. not telling. – And truth be told out there on the streets it is way safer now than when we were growing up in the 60’s and 70’s. People think it is more dangerous because we hear about abductions from all over the country. The stats are the opposite. – Best way to communicate with teen daughters is however and wherever they decide is best. Just like consumers. – Teen girls want to be heard, not lectured to. Be there listening and wait for “moments” of opportunity to connect/share. – Never re-target a teen girl just like re-targeting is a bad idea with consumers. Save the data collected for when its appropriate. – Look at your own behaviors and ask yourself, “Would I want to be my friend?
Do you have any thoughts on what Ted Rubin mentioned last night? Comment below!
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