Saks Fifth Avenue is opening its 39th store in San Juan, PR.
To celebrate, the luxury retailer is hosting the “La Gran Entrada/The Grand Entrance” social media campaign, which features aa shoppable YouTube video experience and a luxurious weekend getaway for two. The video can be viewed only on a desktop or tablet.
The “La Gran Entrada” campaign is what Saks Fifth Avenue considers to be “a multimedia experience that captures the vibrant spirit and aspirational essence of Saks’ new home.”
The #SaksSanJuan social campaign video stars Puerto-Rican native and model Maria Del Mar Rosario, and frames designer brands such as Dolce & Gabbana, Mary Katrantzou, Roberto Cavalli, Emilio Pucci, Erdem, Carolina Herrera, Antonio Berardi and others, against the lush and culturally exuberant landscape of the Caribbean isle.
But one lucky winner gets more than just a trip.
Saks Fifth Avenue is also offering a $1,000 gift card to its store at the Mall of San Juan.
Click here to enter the contest.