Starting a blog sounds like fun, but if you’ve ever tried converting your website into a full-time business — or even part-time — then you know it requires a lot of work.
For most people who create a blog, it’s a way to express themselves to a larger community. The thing is, not many of us start off eager to share our thoughts with everyone.
Mistakes You Can Avoid
It’s easier to start a blog than it is to tell others about it. I remember when I first created Motherhood Through My Eyes, I did my best to keep it a secret from family and friends because I thought they’d think I was silly for documenting my life as a mom.
After all, who was going to read it anyway?
Here’s a list of 5 mistakes that hurt a blogger’s success:
1. Not making the effort to share your blog.
This is the biggest blogging mistake of them all. And to be honest, there were times I would be very selective with who I discussed my blog with.
Today, I’ll openly discuss having a blog with those who ask what I do or if I have any hobbies. I will admit that it’s a little strange explaining it to Spanish-speaking family members and acquaintances. They seem to understand what blogging is, but they also seem to be confused by it. I try to keep it simple by telling them I share my thoughts on being a first-time mom and work with brands to share my review on their products.
2. Not reading other blogs.
For some, writing out their emotions is very therapeutic, but so is reading someone else’s writing.
I’ve been able to connect with others in the online mommy community by simply reading their posts and leaving a comment. You never know how your words, or even someone else’s, can help you. Whether it’s writing a future post inspired by their words, or finding the courage to open up about something in your personal life. It’s amazing how much you can learn from someone else’s life.
3. Not connecting with blogger networks.
At this point in the blogosphere, I’m pretty sure there’s a blogger network for just about anything and everything. A quick Google search and you’ll find at least one you may want to join.
When I started my blog, I joined as many blogger networks that I could find relating to the theme of my blog. It was one of the best decisions I’d ever done as a blogger.
4. Not putting yourself out there.
There are a couple bloggers who I started following when I first began my website, and I still keep in touch with them today. These bloggers have inspired me to continue to push myself whenever I feel like giving up. And I’m so thankful they have been doing it longer than I have, and even shared their past mistakes. Because of them, I’ve applied to campaigns with companies I’d only dreamed about working with, and surprisingly been accepted.
5. Not reusing or repurposing your content.
There are so many posts that currently live on your blog, and there’s a number of ways you can breathe new life into them. Feel free to check out my recent post on content repurposing for tips on how to bring your content back to life.
Former B2B editor and marketer turned Family & Lifestyle blogger. Fatima is passionate about life and being social.
When she isn't running around with her husband, three kids, and two pups, Fatima helps other bloggers and local businesses with their online marketing strategy.
If you have any questions or would like to connect, feel free to reach out via email: firstname.lastname@example.org