Kmart recently announced its partnership with Risewear, a new lifestyle athleisure brand. To help promote the exclusive launch, Kmart is touring six cities this summer. Cities include Miami, Jersey City, and Chicago.
Each event features competitions between some of the world’s top dunkers on custom branded half-courts at Kmart parking lots around the country. And then there’s the epic dunk contest featuring current Risewear athlete and veteran dunker Taurian “Air Up There” Fontenette along with Chris Staples, Guy Dupuy, Porter Maberry and Jonathan Clark.
Kelly Cook, CMO of Kmart, sat down with Bloggin’ Mamas during the RISE Challenge here in Miami on July 30th, 2016. The event took place at the 12350 South West 8th Street location. Of course, Kelly had her pair of sneakers on as she ran around meeting and greeting attendees.
The price for a pair of Risewear basketball sneakers is $45. During the RISE Challenge event in Miami, the sneakers were at half price. So it’s worth being one of the first to get your hands on one of these. Currently, youth sizes start at 13. More sizes will be available during basketball season.
Some Twitter Love
For those who weren’t able to attend the event but wanted a pair of sneakers, Bloggin’ Mamas CEO Heather Lopez hosted a live Twitter party during the event along with a giveaway for one lucky participant.
With two graffiti artists on-site, attendees were able to grab a pair of Risewear sneakers and have them customized with their favorite cartoon character or initials. One attendee even had an artist design a Pokemon!
Here’s a snippet of how intense the games were. Watch as the crowd goes wild on this shot:
Former B2B editor and marketer turned Family & Lifestyle blogger. Fatima is passionate about life and being social.
When she isn't running around with her husband, three kids, and two pups, Fatima helps other bloggers and local businesses with their online marketing strategy.
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