More than 50% of mothers said they would be responsible for at least 75% of gift purchases in their household this year, according to a recent eMarketer article. It’s no surprise that almost 33% said they plan on “doing at least 60% of their holiday shopping online” — myself included.
For moms it’s all about Black Friday and Cyber Monday, as noted in the report, with young mothers eager to shop on either days: 43% of moms age 18-24 said they’d make at least half of their purchases online on either days.
Tech-savvy moms plan to use their mobile device this holiday to do the following:
Former B2B editor and marketer turned Family & Lifestyle blogger. Fatima is passionate about life and being social.
When she isn't running around with her husband, three kids, and two pups, Fatima helps other bloggers and local businesses with their online marketing strategy.
If you have any questions or would like to connect, feel free to reach out via email: firstname.lastname@example.org