Study Says Moms Are A Target This Holiday
More than 50% of mothers said they would be responsible for at least 75% of gift purchases in their household this year, according to a recent eMarketer article. It’s no surprise that almost 33% said they plan on “doing at least 60% of their holiday shopping online” — myself included.
For moms it’s all about Black Friday and Cyber Monday, as noted in the report, with young mothers eager to shop on either days: 43% of moms age 18-24 said they’d make at least half of their purchases online on either days.
Tech-savvy moms plan to use their mobile device this holiday to do the following: