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There are many perks to being a blogger, but sadly, we have to sell ourselves every day to companies who don’t understand why they should pay bloggers.
Payment for bloggers comes in different forms. You can pay a blogger through free products/services, through sales commissions, or actual cash/check. Although it might seem glamorous, maintaining a blog is hard work. I just renewed my subscription to SiteGround this week and it wasn’t cheap (although compared to most web hosting services, SiteGround was the best for what I paid).
For bloggers, web hosting services practically pay for themselves when we work with companies or do freelance work. Some bloggers go into social media management for local companies or work with influencer networks such as IZEA to promote sponsored social media posts (Note: To get the most out of your IZEA experience, I recommend paying the $1/month).
As I mentioned before, there are various ways to pay bloggers, and yet some companies still question whether or not they should be paying bloggers. Below are three main reasons why companies should invest in bloggers:
1. You cut costs
When you hire a blogger to work on a campaign you cut costs on several things. One of them being a photographer. Bloggers create content. Not just a blog post. They create their own images and social promo for your brand. Let’s break this down by the hypothetical cost of running a campaign for a product/service:
Client: Hotel company wants to promote new location.
– Photographer for images of location: $250 for a minimum of one hour
– Graphic designer for social promo images: $100
– Hire models for images: $50-100 per person (optional)
– Transportation fees for photo shoot location: $10-20 (optional, if you go to a park or beach to take photos)
– Social media agency to help promote posts: $300
– Add on anything else you’d use to help promote your product on a regular basis…
All this comes to a total of $500+ for one campaign. Of course, you can cut your costs in other ways, but when you hire a blogger to help you with a campaign, they do their best to get your product in the eyes of other consumers.
2. You help support a family.
There are so many mom bloggers out there, and it’s no surprise to hear a handful also have a full-time job as well. Being a blogger has its perks, and when you’re a parent who blogs, you get to throw in more family fun into your everyday.
3. Your messages become stories.
Much like those commercials you’ve seen that grab your attention, bloggers use storytelling to help grasp their audience.
Every blogger has a story to tell. No matter how many mom bloggers you hire for a campaign, they each have a different perspective on parenting and can share their experience in a way that touches other moms as well.
Have you ever had to explain why companies should pay you for your work?